Allure Condos by EMBLEM — 250 King Street East, Toronto
From the $700's
A once-in-a-generation address.
250 King St. E. · Toronto
Forty-three storeys of stone, glass and light at King and Princess — 509 residences rising over one of the oldest streets in the city, between St. Lawrence Market and the Distillery District.
registrations in the last 24 hours
The Building
An eight-storey podium of shops and services meets the historic streetscape at grade. Above it, a slender tower in bronze-toned glass rises 43 storeys — a landmark built to read as part of the old city and as something entirely new.
High-Rise Building of the Year
Canada-Wide Finalist · CHBA 2024
Location
The St. Lawrence neighbourhood sits where the Financial District, Old Town, the Distillery and the new east-end waterfront meet — and some of the largest revitalization plans in the city are unfolding within a few blocks of the front door.
Signature Service
Residents can book Allure's own Rolls-Royce and chauffeur for the trips that matter — dinner across town, an evening at the theatre, the run to Pearson. No traffic to fight and nowhere to park: you step out at the door and the car leaves without you having to think about it.
Suites
Suites from 434 to 954 square feet pair floor-to-ceiling glass with a restrained palette of stone and warm wood. Kitchens are detailed to the last joint — integrated appliances, generous storage, nothing left to chance.
Floor plans & pricing
The floor plan package and price list are sent privately by e-mail, in order of registration.
Design
Architecture
A global architecture, engineering and planning practice with work in cities around the world. At Allure, the brief was a tower that respects one of Toronto's oldest streets and still reads as new from every direction.
40,000Projects worldwide
Interiors
The Toronto interior design studio behind Holt Renfrew, W Hotel Atlanta, Neiman Marcus and Galleria Luxury Hall West in Seoul. Every lobby, lounge and suite at Allure carries its signature calm.
200+International awards
Amenities
A curated collection of spaces built around service and hospitality rather than square footage — from the concierge at the door to the sauna upstairs.
Private appointments
Buyers have already registered. Appointments are one-on-one — floor plans, pricing and incentives reviewed together, with no waiting.
Priority access
FAQ
At 250 King Street East, on the corner of King and Princess in downtown Toronto — between St. Lawrence Market and the Distillery District. The King streetcar stops at the corner and King subway station is about a 12-minute walk.
EMBLEM Developments, with architecture by Arcadis IBI Group and interiors by Burdifilek. Every suite is protected by the Tarion new home warranty.
43 storeys and 509 residences above an eight-storey podium, with retail at street level.
Suites range from about 434 to 954 square feet across roughly 23 floor plans. Register and the full floor plan package is sent to you by e-mail.
Pricing starts from the $700s. Registrants receive the current price list, the deposit structure and any incentives in effect.
Occupancy is currently estimated for 2029. Dates are set by the builder and can change; registrants are kept up to date as they are confirmed.
Allure has its own Rolls-Royce with a chauffeur that residents can schedule for trips around the city. Booking details and any fees are set out in the purchase documents.
Parking and locker availability and pricing vary by suite and release. Register and we will send the current details with the price list.
Register for first access to the floor plans and price list.
The floor plans and price list are on their way to your inbox.
250 King St. E. · Toronto
Sent privately by e-mail, in order of registration.
Watch your inbox — the floor plans and price list are on their way.
Private Appointment
Choose a day and time — every appointment is confirmed by e-mail.
We will confirm your appointment by e-mail shortly.
Information submitted through this website (name, e-mail address, phone number and stated preferences) is used only to send you floor plans, pricing, deposit and incentive details, construction updates and appointment scheduling for Allure, in accordance with Canada's Anti-Spam Legislation (CASL). It is kept confidential, never sold, and every e-mail includes an unsubscribe option.
This is an independent marketing and registration website operated by a licensed Ontario real estate brokerage. We do not represent EMBLEM Developments, and this is not the builder's official website. Renderings are artist's concept only. Pricing, sizes, specifications, deposit structures, incentives, dates and availability are subject to change without notice. Not intended to solicit buyers or sellers currently under contract with another brokerage. E. & O. E.